Your freelance web developer will support you as you transform your website and engage with existing and potential customers across the world. A successful website is characterized by its simplicity, usability, and responsiveness. While you are monitoring the progress of your new website, check how the site looks on your phone. Most people access websites for the first time on their phone and if your site has an impressive impact on a computer monitor, but doesn’t work properly on a mobile screen, you will fail to engage with your website’s users. Here are four principles to establish while you work with a remote freelance web developer to transform your company’s website:
1. Prioritize Simplicity
Firstly, the most effective websites all have one thing in common: simplicity. It can be tempting to fill the homepage of your website with all the goods and services that your company provides. However, maintaining a visual hierarchy and implementing a grid system is essential for an effective website. Indeed, you should use your company’s homepage to showcase a handful of the best services you have to offer potential customers.
2. Develop a clear navigation system for your website
Secondly, users must be able to find their way around quickly and easily. This means that a coherent navigation system should be devised by your freelance web developer and it should be regularly tested throughout the process. You should never assume that users will be able to understand how to use your site, this is why testing your new website at each stage is one of the most important parts of the web development project.
3. Make sure your site is mobile-friendly
Responsive web design will help you to engage with users effectively. This means that the mobile-optimized website is as important as the version created for a monitor. Your freelance web developer will be equipped with the skills to conceptualize a website that’s as effective and user-friendly on a phone or tablet as it is on a widescreen.
4. Regularly update the content
Finally, compelling content is the key to any successful website. While your remote freelance web developer is building your website, your team should be developing a content plan for the new website. Your website is a platform for engagement between you and your customers, therefore you should utilize the potential it has by only uploading relevant and engaging information. This is also important for enhancing the SEO (Search Engine Optimization) of your site.
Working with a freelance web developer to transform your company’s website is an exciting process. It will give you the opportunity to communicate your company’s web design needs directly to a talented developer while monitoring the web design process. This guarantees great results for any website transformation project.